HOW CORPORATE SOCIAL RESPONSIBILITY INFLUENCES ORGANIZATIONAL COMMITMENT

Abstract

Corporate Social Responsibility is a term that has recently become very popular. It represents an entity’s obligation to benefit society. There is no longer just profit consideration. Nowadays, society demands companies to take care of them and the environment they operate in. Corporate Social Responsibility is, in simple words, a way to do business by combining economic benefits with environmental sustainability. Companies can contribute to the environment in many ways, including environmental protection, investment in social, educational or cultural programs, or return on human resources employed. The research provides an overview of CSR and its definition. It describes how CSR appreciates multiple stakeholders, from shareholders to employees and ultimately consumers, who generate a more positive image of the company that will see higher turnover because CSR can create a consumer preference.

Author : Marwan Hanna Mousa Shatarah

Keywords : CSR, organizational commitment